I direct corporate video end to end — from concept and script through production, motion design, and delivery. My work spans internal communications programs at Amazon, Autodesk, Adobe, Avery Dennison, and Frito-Lay. The formats vary: open enrollment campaigns, program explainers, tool launches, safety protocols, culture videos, and sizzle reels. The through line is the same in every case — complex information made clear enough that employees actually watch it.
Amazon: COVID Safety
Role: Creative Director
Internal safety communications during COVID required employees to change behavior fast. I directed this video to make the protocols clear, direct, and credible — the kind of thing people watch once and remember.
Autodesk: Confidentiality Explained
Role: Creative Director
Autodesk needed to communicate a nuanced legal topic — employee confidentiality obligations — without losing people in the fine print. I directed a video that translated the policy into plain language employees could act on.
Autodesk: IP for Innovators
Role: Creative Director
Intellectual property can be a dry, complicated subject in an enterprise context. This video was built for Autodesk employees who create — helping them understand what IP means for their work without the legal department doing the explaining.
Avery Dennison: DE&I
Role: Creative Director
Part of the broader DE&I campaign. I directed the launch video to bring the “Every voice. Every day.” identity to life in motion — building on the visual system rather than departing from it, so the video felt like the same campaign rather than a separate production.
Adobe: Open Enrollment
Role: Producer
Produced as part of the open enrollment campaign. The video extended the “It’s your life… Live it up!” theme into motion, keeping the campaign consistent across every channel employees encountered during the enrollment window.
Frito-Lay: Yammer Launch
Role: Creative Director & Motion Designer
Frito-Lay was rolling out Yammer as an enterprise social platform. I wrote, designed, and animated this video to show employees what the tool was and why it was worth using — without it feeling like a software tutorial.
