Consumer Brand Video Work

Some of the consumer brand video work I did at Spark* Creative Group, where I ran the digital department.

Oster Professional Clippers

Developed the creative direction, designed, and oversaw production of a launch video for Oster’s partnership with Club Tattoo, introducing their professional clipper line.

Mr. Coffee and Oster (Blenders)

Developed the creative direction, designed, and oversaw production of brand videos for a live event. These are two mirrored videos built to give each brand its own voice within a shared creative framework.

Therapedic

Directed an explainer video walking consumers through their sleep system and the specific benefits of each component.

Some More Cool Projects

Xerox Connex

Rebuilt Connex for Xerox’s Latin American reseller network — naming, brand identity, UX, and a gamified points and badge system that turned a tool sales reps avoided into one they competed on.

Jazwares Jazwings

Defined and shipped Jazwings for Jazwares in under six months — a fan crowdsourcing platform built so the strongest ideas surfaced through structured engagement rather than volume or popularity.