What Was Happening

Xerox wanted to strengthen relationships with its Latin American reseller network. Resellers didn’t feel connected to the brand, and their existing sales incentive platform (SIP) wasn’t inspiring engagement or delivering results.

What We Needed to Do

Reimagine the reseller experience by creating a platform that would motivate, connect, and excite—while staying true to the Xerox brand and business goals.

Making It Happen

I led a full evolution of the Grassroots’ SIP into a Xerox-specific product—customized, gamified, and brand-rich:

Transformed SIP into “Connex,” a sleek, fully branded experience tailored to Xerox’s goals and aesthetic.

Gamified the platform with badging, progress tracking, and reward tiers to turn sales behaviors into engaging challenges.

Led end-to-end creative direction—from naming and visual design to tone and UX—making every element feel unmistakably Xerox.

Partnered with cross-functional teams to scope enhancements, oversee development, and drive a smooth, timely launch.

Rolled out a high-touch launch campaign with teaser comms, in-event branding, and small, memorable gestures (like branded chocolates on hotel pillows) to build buzz and buy-in.

What We Achieved

Connex significantly boosted reseller engagement and sales activity. It replaced a generic tool with a brand-building platform that drove real results and made resellers feel like part of the Xerox story.

Kudos to the team: Graphic Designer Frank Aguilera, Copywriter Laurence Joly and and Web Designer & Front-end Developer Fabian Soccaras

Xerox Connex

What Was Happening

What We Needed to Do

Making It Happen

What We Achieved